NorthShore Connect Mobile App
You
Hey! What’s this project about?
Chris Z
During the pandemic, telefitness emerged as a safe way to help physical therapy patients recover at home! 🤸🏻
NorthShore Connect is an app that connects users to their physical therapists: building healthy habits with guidance from your provider 👨⚕️
You
What was the challenge?
Chris Z
The NorthShore hospital network is known for its excellent sports medicine programs. However, overcrowding during the COVID-19 pandemic prevented patients from seeing their physical therapists.
You
I see. What was the solution?
Chris Z
Our agency took on the challenge of moving these patient-provider interactions into the virtual space. We created an app that would allow anyone to build healthy habits at home, with the guidance of their physical therapist.
👉 Click here to see the Figma prototype
You
What was your process like?
Chris Z
I spoke with many physical therapists who outlined how they interacted with their clients, and how best to simulate that interaction virtually.
After building those user stories, I converted those narratives into a user flow—eventually becoming wireframes and high-fi prototypes.
You
How did you maintain the brand experience while also building the user experience?
Chris Z
I actually think those are the same thing.
They definitely relate to each other, at least! I crafted a functional visual design system that could be applied to a wide range of interactions, while also representing the NorthShore brand.
Brand and visual language
Core app elements
Key pages
Provider interactions
Prototype
After the low-fidelity wireframe phase, I started to use a clickable prototype to user-test and help iterate on the user experience of the app.
Figma Prototype
You
Pretty cool. I see a lot of animation here. What's up with that?
Chris Z
Yes! I love motion design.
I designed these functional movements to support the user with interaction feedback. They create visual interest, while adding user clarity!
Motion design
Takeaways
Branding isn't just logos and advertising. It's also how people interact with and feel about your product.
Bringing NorthShore's brand of excellent physical therapy into people's homes, amidst the challenges of a global pandemic, taught me how to understand my clients at a higher level.
Moreover, I've learned to use my clients' strengths to use strong real life relationships as opportunities for further digital connection.
Everyone has a body and needs to care about their health—that care should happen outside hospitals and offices too.
